Marketing 2018 (19th Edition)
Solutions and explanations
An Overview of Strategic Marketing
Planning, Implementing, and Evaluating Marketing Strategies
The Marketing Environment
Social Responsibility and Ethics in Marketing
Marketing Research and Information Systems
Target Markets: Segmentation and Evaluation
Consumer Buying Behavior
Business Markets and Buying Behavior
Reaching Global Markets
Digital Marketing and Social Networking
Product Concepts, Branding, and Packaging
Developing and Managing Products
Services Marketing
Marketing Channels and Supply-Chain Management
Retailing, Direct Marketing, and Wholesaling
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Pricing Concepts
Setting Prices