Essentials of Marketing (7th Edition)

Solutions and explanations
An Overview of Marketing
Strategic Planning for Competitive Advantage
Ethics and Social Responsibility
The Marketing Environment
Developing a Global Vision
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product Concepts
Developing and Managing Products
Marketing Channels and Supply Chain Management
Retailing
Marketing Communications and Advertising
Public Relations, Sales Promotion, and Personal Selling
Pricing Concepts
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