Better Business (5th Edition)

Chapter 14

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A promotional mix is the strategy of promotion, ... more

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Advertising is a marketing communication that uses... more

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Personal selling means selling the product face-to... more

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Marketing intermediaries act as a medium between ... more

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Promotional campaign involves six steps and ... more

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Advertises that promote a specific product, its ... more

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Professors are not the order taker from the ... more

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These are high-end and expensive products so these... more

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Wholesalers are the mediators between retailers ... more

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Inbound logistics means receiving inventory items ... more

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A kiosk is an online platform where consumers can ... more

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Product placement is a technique where products ... more

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Coupons are one of the tools for promotions where ... more

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Viral promotions mean promoting the product ... more

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The statement is true because the sample ... more

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The statement is true because the job of a ... more

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The statement is false as personal selling ... more

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The statement is true as marketing intermediaries ... more

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The statement is false as the last step of the ... more

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Mobile marketing is a technique that uses mobile ... more

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Sales promotional techniques are used by the ... more

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Intensive, exclusive, and selective are the three ... more

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Yes, the ban of direct-to-consumer advertising of ... more

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Yes, some DTC advertising is appropriate for ... more

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Pharmaceuticals companies use certain tactics and ... more

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Search engines Optimizing is the method of ... more

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Viral marketing is a business strategy that uses ... more

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Personal selling means selling the products ... more

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Multilevel marketing means selling a product ... more

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Distributing the products requires a proper ... more

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Social media is a platform that can capture a ... more

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Marketing intermediaries act as a middleman ... more

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